Saints be praised! An agency blog about social media!

The insanely talented cartoonist Art Spiegelman once said that he always disliked the terms “graphic novel” and “The Holocaust,” yet he became famous for writing a graphic novel about The Holocaust.

Similarly, but on less of a Pulitzer-winning scale, I’ve never been a fan of marketing agency blogs or sites devoted to talking about social media. So maybe I was doomed to start an agency blog devoted to talking about social media.

Of the countless blogs out there that you could be reading with your limited free time, why should you bother with this one?

After the jump, I attempt to make my case.

1. I’m not selling myself or the agency. Too many social-media blogs have this tone of, “No one else gets it but me, so hire me or you’ll be relegated to the dustbin of has-been history.” Maybe they’re right, but I’m guessing there’s a reason they’re spending most of the day pimping themselves instead of, you know, working.

If something on here inspires you to contact or hire Luckie, that’s fantastic. I’m sure our new-business team will be all a-tingle. But don’t expect us to have some social-media panacea pre-packaged and ready to go. We’re passionate about this stuff, but if we thought it was the answer for everything, we’d turn off the lights and go work for Mark Zuckerberg.

2. I’m a real person. I don’t mean in the flesh, blood and male-pattern baldness kind of way. I mean I approach social media as someone who loves to use it personally and professionally, not as a high-minded futurist.

While some great minds spend their days (and conference speeches) talking about the “enduring, enriching relationships” that marketers can create with customers online, I have a hard time buying it. I spend much more of my life being a consumer than I do being a marketer, and that’s how I’ll approach this blog: as a customer first, and a capitalist second.

Chances are good that we'll have multiple contributors to this blog, but I'll still hold them to the same standard of talking about real issues like real people.

3. If you like learning new things, debating trends and sharing stories, this is as good a place as any. And, if I may be so bold, I think it'll better than most. We’re here to kick the tires on new technology and have fun. No lectures, no pitches, no claims of intellectual superiority. We leave that to this guy.