One for the ages: Generational News & Views

Our agency cranks out a lot of cool research each month, mostly destined to circulate within the building and among our clients. But you don't have to pay us or be paid by us to enjoy the benefits of the big-brainers down the hall.

So unless there's some kind of public outcry, I'm going to start posting links to our monthly updates, which are in PDF form. I'll also give you highlights, so you can decide if it's really worth the Herculean effort of opening Adobe Reader.

Here's this month's Generational News & Views, a compilation of tidbits about Boomers, X'ers, Y'ers and the catch-all demographic of P'ers. If you're into this kind of stuff (the research, I mean, not the urinary humor), be sure to check out the Twitter feed for David Stutts, our director of brand planning and trend guru.

In this month's Generational News & Views: (Click here to download.)

Boomers
• Wanted: Boomers To Work At The  Beach
• Not The Graying Technophobes You  May Think
• Targeting Boomers Via  Mobile Makes  Sense
• Boomer Jet-Setters And  Road-Trippers Get Their Own Web Site
• Boomers Take Their Kids, Grandkids  On Leisure Vacations

Gen X
• Beta Mom’s Secret Word Is “Relaxed”
• Mom Gets A Lifestyle Coach At The Grocery Store
• Gen X And Y Fear Wrinkles, Cosmeceutical Sales To Hit $21 Billion
• Disney Launches Spanish-Language Mag For La Famila
• Diaper Dude: It’s Not Just A Bag. It’s A Movement.

Gen Y
• Youths Are Signing Up To Have  Pitches, Photos And Links To Web Sites Sent To Their Multifunction Mobile
• ABC News Drafts Students For Campus Bureaus
• Cartoon Network Content Coming To Kajeet Kids
• Where’s Waldo? On Social Networks, Like Everyone Else
• Field-Tripping Teens Are Out To Do Good

Enjoy, and keep an eye out for upcoming info about our industry-specific research. I'm sure you won't be able to sleep with all this suspense.

Comments

[lara]

thanks for sharing