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About us

  • David Griner is a social media strategist for Luckie & Company. He's also a contributing editor to Adweek's blog, AdFreak.com.
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    Kammie Avant is a social media planner for Luckie who can usually be found knee-deep in analytics and sarcasm.
    Contact: E-mail | Twitter

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The easy guide to tourism, telecom, banking and snacks.

By banking, tourism, snacks, snacking, telecom, newsletters, mobile on Jul. 15, 2008

Julytrendtrackers Last week, I shared one of the copiously informative newsletters my coworker David Stutts cranks out as our agency's director of brand planning.

Hard to believe he still has time to produce these bad boys: Trend Trackers, a monthly collection of articles about what's new in Banking, Snacking, Telecom and Tourism (four of our main client areas).

Below, I recap what's in this month's installments, with links to download the PDF versions.

I've highlighted social media-focused items in green.


Banking
          (Click to download)
Chase runs test effort for U.S. Open tickets
BofA surpasses one million mobile banking customers
BofA tries geotargeted ads on Skype's free network
• New Web bank puts your CD up for bid
Deeply in debt, consumers form support groups
Prudential launches online financial resource for women
New Chase campaign targets Hispanics for mobile
Mastercard enables mobile money transfers
Visa taps small business network via Facebook

Snacking          (Click to download)
• Buzzword in Candy Land: Microbatch chocolates
• Fiji water pours fourth eco message
Teens get chance at 15 minutes of fame in Dibs Bite-Sized Film Fest
• Luna launches pocket-size nutrition
• Hostess 100 Calorie Packs will have you singing "Mamma Mia!" this summer
Klondike launches $100,000 video contest
• Frito-Lay links up with Tim McGraw
• Wise rolls out Design-A-Doodle contest
• Hershey’s runs Batman motorcycle contest

Telecom          (Click to download)
Nokia Ovi invites mobile users to share
• LG concept phone acts as projector
Verizon Wireless offers Loopt social-mapping service
• Sprint and Verizon offer services to find cheap gas
• Duo Guo: An offline retailer for mobile phone downloads
• LG runs annual national texting championship
• German supermarket introduces mobile phone shopping
• Sega launches free ad-supported mobile games
• Verizon Wireless runs HIV awareness campaign via V Cast

Tourism          (Click to download)
Zicasso plans dream vacations
• Richard Branson plans eco-resort in British Virgin Islands
• Vacation renter offers discount based on miles traveled
RoyalConnect lets cruisers keep their sea legs
Hyatt guests reveal all on Yatt’it
• Gas station alerts consumers of price hikes via SMS
• South Carolina’s unique airport campaign
Guests’ videos star in hotels’ online ads
• The summer of "staycations"

Keep an eye out for new editions featured here each month.

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