Social-network credit cards, buff dads and other vaguely creepy trends.

Rejoice! It's time for this month's installment of Generational News & Views, a quick recap of recent marketing trends affecting Boomers, Gen X and Gen Y. (No word yet on when we'll be adding Generation V.)

Sadly, I can't take credit for these. Luckie's director of brand planning, David Stutts, compiles these gems every month. If you're on Twitter, be sure to follow him.

In this month's Generational News & Views: (Click here to download.)

Boomers

• Plastic warriors of childhood lure nostalgic Boomers
• Senior centers “young down” to attract Boomers
• New study finds that Boomers spend more and are less brand loyal than their younger counterparts
• Nuts for Boomers
• Boomers respond to tough times by cutting back

Gen X

• Moms and kids can't get enough of Super Why!
• Gen Xers fear retirement without a net
• New book helps new dads get back in shape
• Zoombak and Pocketfinder leverage GPS to keep track of kids and pets
• Mother-to-be countdown pins show the world how pregnant you really are

Gen Y

• Recession trickles down to teen shoppers
• Facecard is much more than just a charge card
• ESPN heads to high school
• Classic teen angst fuels back-to-school push
• Wired Realtors work for the young and hyperconnected

Comments

[Ann Handley]

I love this fun list of random nuggets... in particular this cracked me up, "Senior centers “young down” to attract Boomers..." : )