Four tips to prepare for the Gen Y Mommy Tsunami.
|By Gen Y, mom, Stutts on Oct. 1, 2008||Tweet|
With the leading edge of Generation Y turning 30 and more than 9 million of its members already mothers, marketers need to brace for a truly massive new demographic.
Here are Stutts' four tips for marketers looking to get an early start on rethinking the American mom:
1. This is the most marketing-savvy generation ever seen. This coupled with their mastery and reliance on the Internet for word-of-mouth information from moms in their social-networking circles, will leave traditional marketers with a very challenging proposition for creating brand connections.
2. Their Internet and social-networking savvy has created a generation of moms who are used to being (and expect to be) involved in the creation of ideas and content. They don’t want marketers selling to them; rather they want to be invited and engaged by brands. They know they have a strong voice and expect marketers to listen and adapt to them, not the other way around.
3. Gen Y moms will be looking for ideas and inspiration that can help them create a healthy, active and rewarding life for their families.
4. No matter what generation they are from, most moms never feel they have enough time in the day. For marketers speaking to Gen Y moms, it may not be so much about trying to create time as it is about showing an understanding of the lack of time and asking how they can help.
Any Gen Y moms out there who want to weigh in on how we should sell you stuff?