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  • David Griner is a social media strategist for Luckie & Company. He's also a contributing editor to Adweek's blog, AdFreak.com.
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    Kammie Avant is a social media planner for Luckie who can usually be found knee-deep in analytics and sarcasm.
    Contact: E-mail | Twitter

About Luckie

  • Luckie & Company is a marketing agency packed with Southern charm and a freakish love of new ideas.

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What is social media, and why should I care?

By social media, marketing, advertising, slideshare on Oct. 2, 2008

Today at lunch, I delivered this presentation to people from across our agency. It was a good opportunity for the less-technical departments to get up to speed on social media, and the response was tremendously positive.

Even if you're not in marketing, you might find some interesting stats and ideas.

Oh, and if you'd like me to come out and talk to your organization about social media, just drop me a line. I'd be happy to put something together free of charge.

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