Why Intel's social media policy is a really big deal. Really.
|By Intel, policy on Dec. 11, 2008||Tweet|
Standard business model: No matter how many people work at a company, only a select few employees are allowed to speak to the public. All statements must be approved by the top brass, who will be sure to suck the life out of any comment until it sounds like good-old corporate PR dreck.
The Intel model: Any employee can speak to the public. And the more interesting your perspective, the better.
What’s incredible is that Intel isn’t just allowing workers to use social media for work purposes; it’s encouraging them to be themselves while doing so.
Here’s a telling excerpt:
• Provide unique, individual perspectives on what's going on at Intel and in the world.
• Post meaningful, respectful comments - in other words, no spam and no remarks that are off-topic or offensive.
• Reply to comments quickly, when a response is appropriate.
• Respect proprietary information and confidentiality.
• When disagreeing with others' opinions, keep it cool.
After the jump, I go over a few more of my favorite bits.
On starting conversations:
On negative comments from the public:
Again, this isn’t a carte blanche for employees to run roughshod across the social Web, calling themselves Intel reps. And I always wonder how much legal security is gained when people post disclaimers such as Intel’s recommended wording: “The postings on this site are my own and don't necessarily represent Intel's positions, strategies or opinions.”
But Intel is still light years ahead of most companies. At a time when many businesses are considering (or already are) banning the use of social media in the workplace, Intel is entrusting its employees to do what’s right.