Birmingham Magazine features Luckie's social media team.
Posted on Mon Jun 29 2009 Apologies for the blatant chest-thumping here, but I was quite proud to see this writeup in the new issue of Birmingham Magazine. (Click on the picture to see a full-size version.)
The writer, Carla Jean Whitley, did a great job boiling down the recent conversation she had with me and my cohort Whitney Sides Mitchell.
One of the main points I hoped to get across was the fact that there is a vital place in social media marketing for full-service agencies like Luckie & Company. I think veteran agencies have a level of breadth, experience, strategic perspective and resources that can be hard to find with solely digital upstarts or consultants.
Don't get me wrong. I think there are some stellar freelancers and specialized shops out there. But it feels like mid-sized agencies like ours often get short shrift in discussions of "who should be doing social media marketing."
In the end, I think the only way you can tell who would be the right social media partner for your business is to look for marketing folks who share your passion and your vision for reaching out to customers in new, rewarding ways. Maybe it's a two-person shop that just launched last week. Or maybe it's a highly experienced agency that's been around since the 1950s.
But whomever you're considering, I'd give them bonus points if they have a giant picture of a guy's nostrils on their lobby wall.
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Awesome, awesome, awesome!
Congrats, Griner. Well deserved attention for my guru.
Posted by: Leigh | July 11, 2009 at 12:04 AM
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Posted by: CBS Radio | July 13, 2009 at 11:43 AM
Way to go, dude! Chest thumping is allowed.
Posted by: Brett McArdle | July 14, 2009 at 10:14 AM
Great reading!
Posted by: Ken Prevo | November 10, 2009 at 11:48 AM