How to create a social media strategy for business.
Posted on Fri Jun 5 2009Social media strategy doesn't require dozens of corporate subcommittee meetings and a 70-page master plan. In fact, all you really need is one sentence that can keep you on target and on customers' minds.
To help get you started, here's a presentation I gave yesterday to the Internet Professionals Society of Alabama:
And while it's always awkward to see myself on camera, you can check out a video of the presentation over on Vimeo. Thanks again to IPSA and Jeremy Flint for having me out. It was a fun topic and a fun group.
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As always, you brought keen insights and wit to the table. Thanks!
Posted by: Wade Kwon | June 05, 2009 at 10:52 AM
David, I really enjoyed your talk yesterday, it gave me a lot of insight to things I had really thought about before. Two thumbs up.
Posted by: Tammy Hart | June 05, 2009 at 11:00 AM
Excellent stuff as always David. Definitely going to thumb through this over the weekend. (Love the Hannibal usage btw)
Posted by: Stuart Foster | June 05, 2009 at 12:30 PM
Just happened upon your presentation doing some research for a non-profit client. Excellent, simple and to the point. I'll add, Social Media is just another tool in the "communication" tool-box. For most of us, the business objectives haven't changed - what we have available to help us achieve our objectives has changed - grown.
I'm going to check out the vid presentation. Thanks for sharing and good luck.
Lynnelle
Posted by: Lynnelle | June 21, 2009 at 11:17 AM
Nice presentation, I've read other ad blogs that think businesses don't need a social network marketing plan, because its a fad and doesn't reach the intended market most of the time. What are your thoughts on this, are they naive or on to something?
Posted by: Promotional Products | July 23, 2009 at 02:59 PM