Must watch: Zombies, Skittles and innovative brillance.

If you haven't heard of "augmented reality," you might want to check out a recent post I wrote for AdFreak about how GE is using the new technology. Essentially, it blurs the lines between real life and video.

To see an incredible evolution of the concept, check out the video below from the Georgia Tech Augmented Environments Lab and the Savannah College of Art and Design. It's easy to see what a dramatic promotion this could be for marketing partners like Nvidia and Skittles.

How cool is that? Big thanks to Craig Daitch and C.C. Chapman for digging this up.