New work spotlight: InternHero.com

If you've got an intern who's starving for attention — and muffins — then you need to check out Intern Hero, Luckie's newest project for Little Debbie.

The concept is simple: Interns get five free boxes of Little Debbie Muffins just by sending in a photo asking for them. We post the winners' photos daily.

The site just launched last week and has already racked up quite a bit of buzz, not to mention some fantastic photo submissions from interns across the country.

As with all our social media projects, this was a fun group effort involving several departments at Luckie. I specifically want to thank Art Director Miles Wright for the logo design, Design Director David Adams for the site design, social media intern Whitney Sides Mitchell for coordinating the whole giveaway, and the folks at Little Debbie who have been wonderful about handling the logistics of shipping hundreds of boxes fresh from the bakery.

Comments

[Rich Sullivan]

Great campaign Luckie & Co! Our Red Shirts had a great time.