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  • Luckie & Company is a marketing agency packed with Southern charm and a freakish love of new ideas.

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  • David Griner is a social media strategist for Luckie & Company. He's also a contributing editor to Adweek's blog, AdFreak.com.
    Contact: E-mail | Twitter

    Kammie Avant is a social media planner for Luckie who can usually be found knee-deep in analytics and sarcasm.
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Keeping social media sexy: a new Luckie presentation.

Posted on Mon Aug 24 2009

Hope you enjoy this presentation, which was created exclusively for the Social South conference held here in Birmingham over the weekend. Below the presentation, I've included links to a few of the sites mentioned.


Referenced links:

http://www.prototype-experience.com/

http://www.doritoslatenight.com/

http://internhero.com/

http://www.islandreefjob.com/

http://www.hostourcoast.com

http://twitter.com/foodtopia

And in case you're still interested in learning more about social media campaigns, here's a post I wrote last year about "the challenges of starting a social media campaign."

I wanted to give a big thanks to several friends who suggested campaigns to cover, especially Bill Green, who inspired the "Targets of opportunity" section by reminding me about the responsive work of El Pollo Loco and Reebok.

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Comments

Alin Wagner-Lahmy

That's a great presentation! I am always a little worried about the commercialization of social media but these examples and lessons learned show how it can be done and still keep the spirit of social media alive.

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