The Social Path

Don't miss: Marketing to the Modern Mom, Oct. 8

I'm excited to announce this incredible (and limited-seating) event hosted here in Birmingham by my agency:

MARKETING TO THE MODERN MOM
A candid discussion about social media and motherhood.

If your organization is looking to connect with Web-savvy moms on their own turf, don’t miss this fun and informative event, hosted by Luckie & Company.

Event details:

8:30 a.m.–1 p.m.
Thursday, Oct. 8, 2009
The Virginia Samford Theatre
Breakfast and lunch included
Tickets: $30
Buy online: ModernMom.eventbrite.com (Or just use the secure form at the bottom of this post.)
Seating is very limited and tickets will not be sold at the door, so don't wait!

About our presenters:

Lindsay Lebresco
Social Media Manager, Graco Children’s Products

Graco is a name that any American parent is sure to recognize, and Lindsay Lebresco has been central to the company’s emergence as one of the most respected brands in the social media realm. Her sincerity, openness and obvious love of parenting helped prove that corporate blogging doesn’t have to be dry and self-promotional. Today, hundreds of companies are looking to Graco as a role model of social media outreach done right.

Anissa Mayhew
Blogger at FreeAnissa.com and channel editor for BlogNosh.com

She’s one of the funniest women on the Web, but ironically, Anissa Mayhew’s life as a blogger began when her youngest daughter was diagnosed with leukemia. Anissa launched Hope4Peyton.org as a place to express the complex emotions her family was experiencing. Today, Peyton is happy and healthy, and Anissa is quickly becoming known as one of the most lively and opinionated moms on the Web.

Lotus Carroll
Blogger, SarcasticMom.com

 When it comes to candid perspectives on parenthood and life in general, it’s hard to beat Lotus Carroll for unfi ltered creativity. In addition to sharing her personal stories and photography on SarcasticMom.com, Lotus also test-drives a wide range of new products and hosts related giveaways on SarcasticMomReviews.com.

Mishelle Lane
Blogger at SecretAgentMama.com and owner, Mishelle Lane Photography

Whenever the most influential online moms come together, you’re sure to find Mishelle Lane with camera in hand. Her incredible photography and smarts have made her an icon of the blogosphere. When she’s not blogging at SecretAgentMama.com or contributing to sites like Blissfully Domestic, Mishelle runs her own photography business and home-schools her four children. Obviously, she’s a woman who has mastered multitasking.

Cecilia Pearson
Publisher and Editor-in-Chief, Alabama Baby & Child magazine

 A Birmingham native who's passionate about heralding the community's many resources, Cecilia Pearson is the publisher of Alabama Baby & Child magazine and creator of the tremendously popular Babypalooza events. now held across six cities. Her mission is to inform, educate, and connect new and growing families with the right resources for their journey.

David Stutts
VP / Director of Brand Planning, Luckie & Company

With each American generation, the definition of motherhood has changed dramatically. In his three-part series of white papers, “Rethinking Mom,” David Stutts has chronicled the cultural shift from the latchkey, double-income Boomer families to the hands-on and highly educated Gen Y Mommy Tsunami, which is just beginning to create the largest baby boom in U.S. history. David will share his findings and explain how businesses must adapt to the new meaning of “mom.”

David Griner
Social Media Strategist, Luckie & Company

Every day, marketers are besieging influential online moms across the country in hopes of getting some buzz in the blogosphere. The results are often disappointing and sometimes even disastrous. But David Griner has helped Luckie clients such as Little Debbie connect with modern moms in an earnest, long-term way that’s built on mutual respect. He’ll discuss the many ways businesses are reaching out to today’s moms and share some tips on making it a great experience for everyone involved.

Hope to see you there! Again, the place to buy tickets is ModernMom.eventbrite.com, or just use the secure form below. Questions? E-mail David Griner.

Live the dream: Luckie is hiring a social media planner.

UPDATE: The position's been filled, and it wasn't an easy choice. Thanks to all our great applicants. Updates to come on our new hire. -DG

Yep, you heard right, an awesome social media marketing position is up for grabs here at Luckie & Company. Upside: Great job at a great company doing great things in social media. Downside: You'd report to me.

But if you think you (or an awesomely talented person you know) could endure my benevolent tyranny, check out the job description below and get a résumé in pronto. While not quite entry-level, this position might be a good fit for someone who's had a few years of real-world experience out of college.

Job Opening: Social Media Planner
If you’ve got a passion for social media, a proven knack for organizing big projects and strong writing skills, you could be the new Social Media Planner for Birmingham-based marketing agency Luckie & Company.

You’ll need to be fast, flexible and accurate as you manage everything from launching corporate blogs and Twitter feeds to coordinating national blogger-outreach campaigns. Whether you come from an advertising, PR, interactive or journalistic background, you’ll end up doing all of the above, so we’re looking for someone with a solid track record of taking initiative and getting results. This position reports to the Social Media Strategist and requires that you work full-time at the Luckie headquarters in Birmingham.

Requirements:

• 3+ years of relevant experience in online marketing, PR or journalism.
• Bachelor’s degree in journalism, PR or a related field
• Clear examples of work for clients in the social media space
• Proven experience with blogging, Twitter, Facebook and video sharing
• Excellent grammar, spelling and attention to detail
• Provide links to your public blogs and Twitter feeds
• Must complete criminal background check 

Must be experienced with business use of:

• Facebook
• Twitter
• WordPress
• YouTube
• Flickr
• Adobe Photoshop
• Microsoft Excel
• Google Documents

 Ideal candidate will also be experienced with:

• TypePad
• SquareSpace
• Microsoft PowerPoint
• Radian6 or similar social analytics tools
• Web traffic analytics tools

To apply, e-mail a resume, cover letter, electronic samples and relevant links to our HR manager, Melissa Wheeler, at Melissa dot Wheeler at Luckie dot Com. PLEASE NOTE: We will not consider any résumés without clearly noted experience in professional social media.

Please help spread the word about this great opportunity. If you have questions about the job, please direct them to Melissa.

Obviously, I'll keep you all posted when our new addition arrives at Luckie HQ.

Everything you need to know about social media.

Here's yet another new presentation for you to peruse. I was asked to tackle the daunting topic of "Everything you need to know about social media" at the Alabama Governor's Conference on Tourism yesterday. Hopefully, I did it justice:

Everything You Need To Know About Social Media

View more documents from David Griner.

With such a huge topic, I decided to focus on the mainstreaming of social media. As you'll see in several of the slides above, the growth of social networks and social media activities has slowed considerably in the past year, a sure sign that social media is becoming more and more a standard part of daily life. Even Twitter has finally started to plateau.

Big thanks to the Alabama Tourism Department, one of Luckie's fantastic clients, for inviting me down to speak on such an important issue. The feedback was incredible, and it was great to see so many people interested in taking a big-picture look at these trends.