By the numbers: A look at the modern mom.
We wanted to give a big thanks to everyone who came out to Luckie's Marketing to the Modern Mom seminar on Thursday at the Virginia Samford Theatre. We've gotten great feedback, especially about our speakers.
In the coming days, we'll be featuring some of the insights that came out of the event, and we wanted to start with our own David Stutts, VP and Director of Brand Planning here at Luckie. David got the event rolling by presenting data that explained how the three current generations of mothers — Baby Boomers, Gen X and Gen Y — use the internet differently and how it is shaping their parenting.
Here's a look:
Some other highlights of Marketing to the Modern Mom:
• Lindsay Lebresco, former social media manager of Graco Baby Products now with digital agency Converseon, explained how Graco became a leader in corporate social media with the simple philosophy of "We're parents too."
• Our panel of tell-all mom bloggers — Lotus Carroll, Anissa Mayhew and Mishelle Lane — gave a biting but constructive perspective on the many (often flawed) ways businesses are reaching out to bloggers.
• The day ended with a casual discussion of small-business strategies, featuring Alabama Baby & Child Publisher Cecelia Pearson, Jennifer West from the McWane Science Center and Lucas Pepke from the Virginia Samford Theatre. It was a great way to cap off the event, with lots of conversation between the panel and business representatives in the audience.
Throughout the day, the conversation was dynamic and productive, and we really have to thank our great presenters and guests for joining us to see how businesses can find a comfortable space at the intersection of social media and motherhood.
I hope we didn't bite too hard!
It was great, IMO. Thanks again!
Posted by: Secret Agent Mama | October 10, 2009 at 07:09 PM