A minimalist masterpiece of Facebook marketing by Ikea.: The Social Path

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David Griner is a social media strategist for Luckie & Company. He's also a contributing editor to Adweek's blog, AdFreak.com.
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Kammie Avant is a social media planner for Luckie who can usually be found knee-deep in analytics and sarcasm.
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About Luckie

Luckie & Company is a marketing agency packed with Southern charm and a freakish love of new ideas.

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November 25, 2009

A minimalist masterpiece of Facebook marketing by Ikea.

Making the most of social networks doesn't always mean building sprawling new applications from scratch, as Ikea learned with this smart, simple Facebook effort.