What people really think about social media sites.

We all have our own opinions of social sites like Facebook and Twitter, but how can you tell if you're in the majority? Here's one way I decided to try and find out.

Brand Tags, created by digital innovator Noah Brier, asks visitors to look at a company's logo, then type in the first word that comes to mind. Below, you'll find the results for some of the Web's most popular social resources. The larger the word, the more often it was used to describe that site.

      

      

      

So what do you think? Pretty fair summaries? Or does it seem like these sites have some brand image work to do?

David Griner is a social media strategist for Luckie and Company and contributing editor for Adweek’s blog, AdFreak.com. You can reach him by e-mail or on Twitter.

Comments

[John R. Sedivy]

The concept of brand tags is interesting - I hadn't come across it before. It's fascinating to see how the individual sites are perceived. The summaries seem pretty fair to me given the distinctions in the social media sites and their focus. Brand tags seem like a great method of tweaking your brand and the way it's perceived.

[rebecca Cullers]

The haters are gonna hate no matter what. Keep doing your thang Twitter, and don't start worrying till they stop talking.

[Tyler Hayes]

Very cool idea. Would be interesting to see them attempt to break down by demographic.

Reminds me of http://www.thebrandquiz.com/

[Alex De La Force]

Twitter and LinkedIn are under-rated by people.
However, I believe in those services, and think they have big value.