Eight case studies: How retail is using social media.

A few weeks back, I was honored to share the stage with my friend Dan Shust in front of about 4,000 people at the Internet Retailer Conference and Expo. Our topic was "Two Thumbs Up — Or Down — On Social Media Efforts."

Essentially, we walked through several case studies of how retailers are leveraging social media, then gave our take on whether we liked it or not. (See below for some coverage of our talk.)

The presentation seemed to spark a lot of discussion, and as you'll see in the slideshow below, we got the audience in on the action by having them text their own "thumbs up" or "thumbs down" in real time.

Here's the presentation, with embedded links to some of the related content:

Two thumbs up—or down—on social media efforts

View more presentations from Resource Interactive.

Links to coverage of our presentation:

eMarketing & Commerce: 8 Social Media Hits ... and Misses

Internet Retailer: Two Pros Agree: Social Media is Ready to Shine

David Griner is a social media strategist for Luckie and Company and contributing editor for Adweek’s blog, AdFreak.com. You can reach him by e-mail or on Twitter.