Arcade Fire launches HTML5 (oh, and a new album).

If you've felt a bit behind on understanding HTML5, an emerging new standard for Web content, here's a pretty cool way to see the features and potential for yourself.

Indie rock band The Arcade Fire has launched an interactive music video in partnership with Google Chrome to promote both the new album, "The Suburb," and the power of HTML5. The video illustrates techniques such as choreographed windows, interactive flocking, custom-rendered maps, real-time compositing, procedural drawing and 3D canvas rendering. I don't even know what those are, but I now know they are awesome.

Visit TheWildernessDowntown.com to experience the video, which involves some interesting viewer interaction. You'll probably want to try it in Google Chrome, though it theoretically works in Safari too.

Whatever your take on the song, you have to admit it's a pretty inventive concept and a great way for a lesser-known band to hitch its wagon to something so buzzworthy. Between this and Arcade Fire's live-streamed concert earlier this month on YouTube, they might just supplant OK Go as the official band of social media. 

Kammie Avant is a social media planner for Luckie & Company. You can contact her by e-mail or follow @KammieAvant on Twitter.

Comments

[Andrew]

Nice! It's good to see two groups I love string together and create something awesome.