For years, Twitter has faced constant consternation for being too shallow, too inane, too muddled in minutia of daily life.
But the reality is that Twitter can be an incredible resource for building and strengthening community. It brings us together and reminds us, in real time, that we’re part of a real world.
Few events have highlighted the power and potential of Twitter quite like the annual Twestival, an international day of fundraising that has generated more than $1.2 million in donations from more than 200 cities across 45 countries.
And when Twestival 2011 arrives on Thursday, March 24, I’m excited to say that our hometown of Birmingham will be taking part for the first time.
Sponsored by the team here at Luckie & Company, the Birmingham Twestival will benefit United Way of Central Alabama. Specifically, all money raised during our one-night event will help United Way support Imagination Library, which provides free books each month for children across the region.
Here are the details:
Birmingham Twestival 2011
What it is: A casual happy hour mixer benefitting United Way and Imagination Library
When: 4-7 p.m., Thursday, March 24
Where: Parkside Café, 4036 5th Avenue South, Birmingham (across from Avondale Park)
Who’s invited: Anyone who likes Twitter, supporting good causes and chatting with smart people in their community
What it costs: No cover charge, but we’d love it if you brought a little scratch to donate (see below for details)
Best of all: Every dollar donated at Birmingham Twestival, up to the first $500, will be matched by Luckie & Company.
How you can help:
• Spread the word!
• RSVP on the Facebook event, and share it with friends.
• Follow @BhamTwestival on Twitter
• Bring a donation check made out to UWCA, with “Imagination Library” in the memo line. Cash is fine, too.
• Every $30 donated is a year’s worth of books for one Alabama child, so feel free to consider that amount as an easy donation level.
• Can’t attend? Donate directly to United Way of Central Alabama, and be sure to let us know so we can add you to the fund-raising tally!
Hope to see you there!
UPDATE: Thanks to your generosity, Birmingham Twestival was a huge success! We surpassed our goal and raised $1,027 for Imagination Library. That will provide lots of literature for our kids.
Again, many thanks to everyone who made this event such a success.
David Griner is a social media strategist for Luckie and Company and contributing editor for Adweek’s blog, AdFreak.com. You can reach him by e-mail or on Twitter.