About us

  • David Griner is a social media strategist for Luckie & Company. He's also a contributing editor to Adweek's blog, AdFreak.com.
    Contact: E-mail | Twitter

    Kammie Avant is a social media planner for Luckie who can usually be found knee-deep in analytics and sarcasm.
    Contact: E-mail | Twitter

About Luckie

  • Luckie & Company is a marketing agency packed with Southern charm and a freakish love of new ideas.

Events

March 05, 2010

Coming to Dayton: 'The Tipping Points of Social Media'

Dayton ad associationJust a quick update for our friends in Ohio: I'll be speaking to the Greater Dayton Advertising Association on April 1, 2010. Here's some info on the topic, along with a link to RSVP if you're interested:

 The Tipping Points of Social Media
How can your business go from good to great on Facebook, Twitter and other social hubs? Social Media Strategist and Adweek blogger David Griner will examine several case studies of success, including how his agency, Luckie and Company, helped make Little Debbie one of the most popular snack brands in social media.

The event is free for association members, $30 for nonmembers and $25 for students.

RSVP as a member.

RSVP as a nonmember.

September 17, 2009

Don't miss: Marketing to the Modern Mom, Oct. 8

Modern-moms-banner

I'm excited to announce this incredible (and limited-seating) event hosted here in Birmingham by my agency:

MARKETING TO THE MODERN MOM
A candid discussion about social media and motherhood.

If your organization is looking to connect with Web-savvy moms on their own turf, don’t miss this fun and informative event, hosted by Luckie & Company.

Event details:

8:30 a.m.–1 p.m.
Thursday, Oct. 8, 2009
The Virginia Samford Theatre
Breakfast and lunch included
Tickets: $30
Buy online: ModernMom.eventbrite.com (Or just use the secure form at the bottom of this post.)
Seating is very limited and tickets will not be sold at the door, so don't wait!

About our presenters:

Lindsay lebresco Lindsay Lebresco
Social Media Manager, Graco Children’s Products

Graco is a name that any American parent is sure to recognize, and Lindsay Lebresco has been central to the company’s emergence as one of the most respected brands in the social media realm. Her sincerity, openness and obvious love of parenting helped prove that corporate blogging doesn’t have to be dry and self-promotional. Today, hundreds of companies are looking to Graco as a role model of social media outreach done right.

Anissa Mayhew Anissa Mayhew
Blogger at FreeAnissa.com and channel editor for BlogNosh.com

She’s one of the funniest women on the Web, but ironically, Anissa Mayhew’s life as a blogger began when her youngest daughter was diagnosed with leukemia. Anissa launched Hope4Peyton.org as a place to express the complex emotions her family was experiencing. Today, Peyton is happy and healthy, and Anissa is quickly becoming known as one of the most lively and opinionated moms on the Web.


Lotus CarrollLotus Carroll
Blogger, SarcasticMom.com

 When it comes to candid perspectives on parenthood and life in general, it’s hard to beat Lotus Carroll for unfi ltered creativity. In addition to sharing her personal stories and photography on SarcasticMom.com, Lotus also test-drives a wide range of new products and hosts related giveaways on SarcasticMomReviews.com.


Mishelle Lane Mishelle Lane
Blogger at SecretAgentMama.com and owner, Mishelle Lane Photography

Whenever the most influential online moms come together, you’re sure to find Mishelle Lane with camera in hand. Her incredible photography and smarts have made her an icon of the blogosphere. When she’s not blogging at SecretAgentMama.com or contributing to sites like Blissfully Domestic, Mishelle runs her own photography business and home-schools her four children. Obviously, she’s a woman who has mastered multitasking.

Cc-bioCecilia Pearson
Publisher and Editor-in-Chief, Alabama Baby & Child magazine

 A Birmingham native who's passionate about heralding the community's many resources, Cecilia Pearson is the publisher of Alabama Baby & Child magazine and creator of the tremendously popular Babypalooza events. now held across six cities. Her mission is to inform, educate, and connect new and growing families with the right resources for their journey.


David Stutts David Stutts
VP / Director of Brand Planning, Luckie & Company

With each American generation, the definition of motherhood has changed dramatically. In his three-part series of white papers, “Rethinking Mom,” David Stutts has chronicled the cultural shift from the latchkey, double-income Boomer families to the hands-on and highly educated Gen Y Mommy Tsunami, which is just beginning to create the largest baby boom in U.S. history. David will share his findings and explain how businesses must adapt to the new meaning of “mom.”

David GrinerDavid Griner
Social Media Strategist, Luckie & Company

Every day, marketers are besieging influential online moms across the country in hopes of getting some buzz in the blogosphere. The results are often disappointing and sometimes even disastrous. But David Griner has helped Luckie clients such as Little Debbie connect with modern moms in an earnest, long-term way that’s built on mutual respect. He’ll discuss the many ways businesses are reaching out to today’s moms and share some tips on making it a great experience for everyone involved.

Hope to see you there! Again, the place to buy tickets is ModernMom.eventbrite.com, or just use the secure form below. Questions? E-mail David Griner.

Events